Consumer Behavior in South Korea and Australia

Consumer behavior varies according to countries and markets. This paper will analyse the consumer behavior of two countries, and where they differ. The two countries to be analysed are South Korea and Australia. Culture influences the behavior of a given market.Advertising We will write a custom report sample on Consumer Behavior in South Korea and Australia specifically for you for only $16.05 $11/page Learn More There is a need to analyse a market before doing business in that market. Australia and South Korea are two countries that differ in culture. South Korea consumers are known to be homogeneous in character, and in the way they purchase products. This is evident, especially when it comes to food consumption. The specific products that will be analysed in this paper is that of cosmestic products that are used by women. Women have been using cosmetics since time immemorial to enhance their attractiveness. Attractive women are thought to be intellig ent, socially acceptable, confident about themselves, and seem to have professional success. Women spend on cosmetics for mainly emotional reasons. They hope to avoid guilt of not paying attention to their looks. Women prefer cosmetic brands based on packaging, effectiveness on use and sensorial experiences like smell, smoothness or coolness (Majumdar, 2010). South Korea is estimated to be the biggest per capita market for cosmetics and cosmetic procedures. The figures stand at an astounding 20% between the ages of 19 and 49 in Seoul, who have gone through cosmetic surgery (plastic), laser hair removal and Botox (Botolinum Toxin Type A). This chemical is is injected into muscles and used to improve the look of moderate to severe frown lines between the eyebrows (Tyagi, Kumar, 2009).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Koreans are obsessed with these procedures. It is found out that 16% of South Koreans go for surgery as compared to about 6.2% in Australia, meaning Koreans represent one among the highest numbers in the world. Reasons behind South Korea’s rise in cosmetic surgery specifically is the adoption of pop culture with the desire to look like popular celebrities like Michael Jackson. Australia, on the other hand, represents a different consumer market altogether. Women in Australia spend more because of brand loyalty, coupled with the fact that they perceive these products to be of high quality. Australia has been experiencing for the last few years a bit of decelerating economic growth like any western country which has greatly impacted of consumer spending. The working middle class population has been spending less because their disposable income has been coming down. In some industries, there has been lay offs due to low demand for their goods, whereas in some, workers have had to content with salary reduction to reduce the wage bill on company finances being squeezed every other day. Cosmetic consumers have had to reduce, therefore, to the bear minimum requirements or completely abandon expenditure, thus, become luxury in this market. Food and other basic necessities like servicing mortgage, medicine, and clothing have taken precedence (Samli, 2006).Advertising We will write a custom report sample on Consumer Behavior in South Korea and Australia specifically for you for only $16.05 $11/page Learn More On the contrary, consumers of cosmetics in South Korea are growing every other day in numbers. The country has been experiencing double-digit growth in the GDP with the economy creating jobs. Companys have been posting improved profitability out of increased sales and high business turnover therefore able to higher more. Fourthermore, new industries are coming up, new trades increasese in public spending and, improved communication through all channels (phone, social media, general inte rnet, mass media), whereby manufacturers have been able to reach more potential consumers via advertisements. Adverts, especially towards working class, upper middle and the affluent has been so intense so much so that even manufacturers are giving free gifts with some amount of purchase. This has greatly improved market penetration (Lake, 2009). References Lake, L 2009, Consumer behavior for dummies, John Wiley Sons, New York. Majumdar, H 2010, Consumer behavior: Insights from Indian Market. PHI Learning Pvt. Ltd., New Delhi. Samli, AC 2006, International consumer behavior: Its impact on marketing strategy development, Greenwood Publishing Group, London.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Tyagi, CL, Kumar, A 2009, Consumer behavior, Atlantic Publishers Distributors, Atlanta. This report on Consumer Behavior in South Korea and Australia was written and submitted by user Shayla R. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Essay Sample For High School

Essay Sample For High SchoolAn essay sample for high school can really help a student to start writing and get some important tips and information about how to improve his or her essay. There are many tips that a student can use in this chapter to make their writing more effective. In this essay sample for high school, a student will be introduced to the basic format of an essay and learn how to get started with their own essay and learn how to turn their essay into a great one.Every student has one thing that they are always on the lookout for in their education and that is to be able to succeed in school. They all want to write great essays. There are hundreds of different types of essays that are available and it can be hard to pick just one. But for those who know how to write, you can tell a lot about a person by the number of essays that they have written. Of course, there are many other essays that a student may write but the goal for each essay is to write a well written one that will allow the reader to identify with what the student is saying.School work doesn't always begin at the first day of school. It sometimes begins when a student starts to write. Some students get so caught up in the process of writing that they forget to take some time to learn what comes next. They forget to follow their guide and get some excellent feedback from their friends, family, and teachers.An essay sample for high school can give a student some tips and advice on what to look for in his or her writing. In this chapter, students will learn about the different types of essay topics, how to organize them, and how to structure them. All of these things are essential steps for students to follow when writing an essay. An essay sample for high school should be done on a regular basis.An essay sample for high school can give a student a better idea of what an essay should look like. In this chapter, students will learn how to practice writing for an assignment and how to cr eate a schedule for themselves to follow throughout the week. These two steps will be very helpful to students.The key to making a good essay is to take a little time to put everything together. A student should always make notes when he or she starts a new topic or paragraph and he or she should keep track of the different things that he or she is thinking about. This will allow the student to go back and review the materials and write a well-structured essay.An essay sample for high school should be written by a student who knows how to write an essay. It doesn't matter if the student is in the third grade or a senior in high school. Any student should be able to write an essay even if he or she has never done so before.An essay sample for high school is an excellent place for a student to begin to get a feel for how a writing assignment is done. When students are able to understand the main points of their essay before they begin to write, they can usually figure out a way to mak e it easier for them to get a good grade. An essay sample for high school can give a student an idea of what writing assignments are available, what to expect, and what they should be looking for.